The Wendy’s Franchise Association, or WFA, is an independent association whose mission is to serve as a credible voice for its members, protect the interests of the system, improve the profitability and operation of our restaurants, and strengthen the entire Wendy’s family.
Our vision is to be Independent, Collaborative and Transparent.
- Maximize franchise owner engagement through credible communication
- Facilitate a mutually respectful relationship with brand leadership
- Influence decisions that impact the restaurant economic model
- Provide exceptional member benefits
- Develop future leaders and support Next Gen owners
- Ensure that Dave Thomas’ legacy and the Wendy’s culture endures